SWAP.IT from The Carphone WarehouseThe Carphone Warehouse has launched a unique new promotion called SWAP.IT. It allows customers to exchange their mobile phone for a new model after nine months. Carphone claim this is their biggest proposition launch so far for this year. The offer is available with a range of free phones and is subject to an 18 month contract costing £35 per month. The choice of phones available include the three most popular from the mid range sector - Nokia 6300, Sony Ericsson K810i or Samsung U600. After nine months the customer can visit a Carphone Warehouse store and exchange their phone for a newer model. The exact models available will depend on availability at the time and will also depend on the monthly line rental. On a £35 tariff the 6300 can be exchanged for a 6500 classic, the K810i for a T650i and the U600 for a F210. These are mid-range phones and appear to be slightly lower spec compared to the phones they will be exchanging. From the examples provided by Carphone, it would seem they will be offering a phone that is newer but not necessarily better. Customers will be able to exchange for a more expensive phone but will need to pay an additional fee. Phones will be banded as bronze, silver or gold. Bronze phones will incur no additional cost. Silver will cost £49.99 and gold £99.99. Customers who choose a £40 or £45 tariff will be able to exchange for a silver band phone for free. High users spending £50 per month or more on their line rental will be able to choose a gold band phone for free. It's important to note that when exchanging the customer must hand over their existing phone. In monetary terms it's unlikely that the newer phone will be much more valuable than the old. For example, in nine months time a K810i might fetch £60 if sold on eBay. The T650i would probably attract about the same price. Labels: Mobile News
Published Saturday, July 14, 2007
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